Improving Quality Of Life Through Health & Wellness

as recommended by:

For the past 8 years we’ve transformed lives – be it in person at our award winning luxury retreat experiences, via our online coaching programmes and membership plans or corporate wellness schemes.

The mission is to give everyone access to the very best authentic and balanced expert advice, as well as the physical and mental tools they need to transform their life – for good.

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Travel And Hospitality Award Winner Logo Golden 01
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Wellness Retreats

Award winning luxury fitness and wellbeing retreats from 3 to 6 nights in Ibiza and Marbella, plus regular London pop ups. Established in 2012 we continue to be leaders in our field.

Online Training & Coaching

The ultimate virtual at home gym and health resource platform – for busy people. Hundreds of videos, done for you recipes, meal plans, home workouts, plus a thriving private community.


Step by step at home workout and meal plans that get phenomenal results – fast. Backed by years of experience – they can be done on your schedule, via any device. Plus it’s yours for life.


Corporate and workplace solutions to promote healthy, happy and productive employees. Our approach to managing stress combines both mental and physical methods for sustainable success.

Real Lives. Real Results. Real Transformations

There’s a great deal of ‘noise’ out there in the health and wellbeing sector. Much of it is all smoke and mirrors. Here’s why we’re confident in saying we’re the real deal….


  • recommended

Alongside our Trip Advisor Certificate of Excellence for our 76+ 5* reviews, we’re honoured to be recommended by luxury lifestyle, international and national press. We also continue to discreetly host high profile people.

  • client trust

20% of clients return to our award winning retreats and we have a retention rate of 98% for our online Academy platform. We have built trust due to our honest, expert and results driven approach.

  • results

From incredible fat loss stats, to life changing lifestyle shifts – we are passionate about empowering you to live your optimum life. We see the best in you, even if you’re unable to see it yourself.

  • sustainability

We hate the quick fix fads and money hungry companies keeping you in a viscious cycle. We give you a sustainable lifestyle plan that promotes healthy habits and balance. It gets results without compromising happiness.

  • personal care

We are so incredibly invested in your success. Whether you’re on a retreat, part of our membership package or doing the Ibiza Beach Body programme – we truly want to see you shine. And we know how to get you there.

  • leading experts

We’re mid-lifers with a huge amount of life and professional experience. We believe that counts for something. What’s more we are qualified PT’s, Nutritional Advisors, Stress Management Consultants and NLP Coaches.

Client Praise

A boost for the mind and the body. I will definitely try to make room for Ibiza or Marbella next year. Not only was it great for the body but I came back with a much more focused mind and the confidence of achieving my goal. Claire and James are great motivators and adapt the program to your capabilities, there is a great spirit among the participants and you feel supported all the time.
Simona H, 2018, Retreat
The 4 week programme has made a huge difference to my life and my head. I feel so much more energised, healthy and happier. I have lost 8% body fat in 8 weeks, have dropped two dress sizes and haven't felt so good in a dress since my wedding. My children keep saying I look pretty!
Lysie B, Ibiza Beach Body, 2018
Book it now... I booked this trip with the aim to help with work stress and improve my health. I had high hopes for how it would go and it surpassed all of them. The guys that run this camp are knowledgeable, friendly, and genuinely care about what you want to achieve. If you need a kick start to good physical and metal health just do it, don't delay book it now. I will be back for more.​
Simon W, 2018, Retreat
Since joining the Academy I have been regular HIIT sessions at home (weekly ones are streamed live from Ibiza), accessed video workouts on abs and kettebells and have had loads of questions answered - everything from stretching to hormones. It's worth pointing out I would have done of this before the Academy. Most significantly is that I've cancelled my gym membership - the Academy has rendered it useless. Claire & James are open, passionate and fun and their enthusiasm and commitment is infectious. The community is also life enhancing. It's ace.
Jo A, Academy member, 2018
From the first minute when you meet Claire & James you feel their passion for mind & body work. They are incredibly motivating and caring, it's not a bootcamp drill at all, but you find yourself pushing to your limits because you want it. I loved the holistic approach, with nutrition and goal setting workshops, exhausting HIIT trainings and relaxing Yoga sessions. I think all of us left with more power, motivation and inspiration. Thank you!! All the workout spots were just around the hotel. At the beach, in the pine forest or the garden. I felt so energized after this retreat, will do it again for sure!
Jasmin R, Retreat 2018
The Academy is an invaluable resource. I'm so glad Claire and James launched it. It's for anyone interested in heakth, fitness or wellebing. From novice to expert, there are real time at home workouts, meal plans and group discussion for all levels. The community is welcoming and supportive and Claire and James' knowledge and experyise will ensure you reach your goals. I love having the Academy in my life. You just click from anywhere on any device and away you go.
Clare N, Academy member, 2018
J&c Smart

Our Story

We’ve run one of Europe’s most successful fitness retreat companies since 2012, trained thousands of clients and received some wonderful praise.

However, we wanted to expand our reach to more people and so created our extensive online resource platform – the Academy. We are incredibly aware that many people are living stressful lives and are struggling to live to their fullest potential – physically and mentally.

We desparately wanted to make our expert knowledge and support more accessible – and have done so for less than £1 a day via the Academy platform and online community. The success has been phenomenal and we have a thriving tribe of like minded people, all sharing their journey.

We were both in the corporate rat race of London for over 15 years. So we’ve experienced the stress, emptiness and unhealthy behaviour that comes with it. Doing crazy workouts and eating well was the last thing on our minds.

We can relate. And therefore know exactly what’s needed to make a lifetyle shift a reality. It’s fast, effective at home workouts that truly get results. It’s realistic meal plans that aren’t restrictive. It’s being able to have a drink or two without the guilt.

From retreats to our online membership and programmes, to our corporate solutions, our method is do-able and sustainable. That’s why it’s perfect for any busy person – from execs, to mums.

We believe in our ability to transform lives and have done so time and again.  We would love you to be next.

Claire & James

founders 38ºN

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22 hours ago


👊Monday morning fasted HIIT - 20 mins short sharp fat busting endorphin boosting training 💪

How do you start your week?

#cfd #hiit #midlifementors #fitover40 #ibiza #gratitude #authentic

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1 day ago


Try this tomorrow morning.....


Doggy kisses optional...


After you finish your main workout (cardio or weights), smash out this two minute blaster to boost the metabolism and keep you feeling awesome all day.

30 secs high knees
30 secs squat jumps
20 secs high knees
20 secs squat jumps
10 secs high knees
10 secs squat jumps

#hiit #outdoortraining #themidlifementors

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2 days ago


•• Written by James ••

💥💥Has It Really Come To This? Body Shaming People For Looking Good?💥💥

I don’t normally rant, but an article by Sarah Vine in Saturday’s Daily Mail really got to me.

It got to me on a number of levels…

Inaccuracy, vitriol, spite, name calling, probably worst, betrayal of other women.

In a nutshell the article was about the forty something woman who looks lean and toned in a bikini, and how that was somehow sparking indignation in the writer. The title says it all…

“Spare me the forty-something celebrities with the bodies of twenty-year-old athletes ...they are turning every beach into a body shaming battleground.”

What’s interesting is that just the other week we had the uproar around the Cancer Research ad that people felt was fat shaming. All that ad did was point out that there is a link between obesity and certain types of cancers. Yet there was uproar that it made overweight people feel ashamed.
I’m not saying that ad is right or wrong, but how interesting that an ad that makes a health statement attracts so much criticism, yet here was have an article shaming people for looking after themselves and looking good.

Have we really reached a tipping point where (even though we know being obese brings a myriad of health issues) it’s okay to shame people who look after their bodies? See also the Boots summer holiday ad, where the two “normal” women share a smirk when they see the healthy bikini clad woman on the beach.

Imagine the uproar if two healthy models smirked at seeing an overweight person in the same ad?

We’re getting to the point where being overweight or obese is being normalised and seen as okay. Listen, if you’re truly happy in your body, great, but we have to remember that obesity costs the NHS £11 billion a year and except in very rare cases is entirely preventable.

Delving further into the article in question - yet again the mass media are on hand to spread misinformation about what it takes to look like this.

“Am I, at 52, really expected to aspire to the kind of aesthetic that can only be achieved through hours of obsessive work-outs to produce the sub-20 per cent fat ratio necessary to be this firm? To restrict myself to a diet plan so joyless that even the thought of a nice piece of buttered toast could land me an extra 20 push-ups?”

Maybe some of the women mentioned in the article do live like this. But I doubt it. We’ve worked with hundreds of middle aged women helping them look and feel fantastic. There are no “hours of obsessive workouts” and no joyless diet plan.

You can achieve this look with 20 to 30 minutes of training a day, 4 to 5 days a week. Hardly hours of “obsessive” working out. As for joyless diets… food and drink is to be celebrated. It’s about making the right choices at the right time. Claire sits between 18 - 22 % body fat and she stays there by training as above, and making good food choices. Claire drinks quite a bit, eats cake, pizzas and other “bad” food. So again, hardly joyous and we’ve also achieved this for many middle aged women.

Portraying being healthy as “obsessive” and “joyless” is what gets us into a mess in the first place and puts many people off. Who wants to be told that they’ve got to spend hours in the gym and have a joyous diet in order to look good? How many people are put off even trying because this is what they believe?

It’s sad when the truth is so so different.

And in Sarah Vine’s case, driven by insecurity and jealousy.

My final point is the one that saddens me the most. The lack of sisterhood and support in this article.

“I fear, we harbour a fundamental fear of our own femininity. Because while all these bodies are unmistakably those of females, they are oddly unwomanly.”

Unwomanly?! Fear of femininity? My God! It makes me glad I’m a man if women can turn on each other like this. How about a bit of support? How about a bit of acknowledgement that these women look great and aren’t all sub 20% body fat.

Instead we’re saying women who look after themselves are lacking in femininity and unwomanly. That’s the saddest thing of all…

#midlifementors #fitover40 #onlinecoaching #onlinetraining #lifestylechange #authentic #happy

Celebs with the bodies of athletes spoil beaches, says SARAH VINE
SARAH VINE: We are forever hearing how images of skinny models in the Press and on social media put pressure on young girls to aspire to unrealistic body shapes.

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5 days ago

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