Improving Quality Of Life Through Health & Wellness

as recommended by:

For the past 8 years we’ve transformed lives – be it in person at our award winning luxury retreat experiences, via our online coaching programmes and membership plans or corporate wellness schemes.

The mission is to give everyone access to the very best authentic and balanced expert advice, as well as the physical and mental tools they need to transform their life – for good.



Wellness Retreats

Award winning luxury fitness and wellbeing retreats from 3 to 6 nights in Ibiza and Marbella, plus regular London pop ups. Established in 2012 we continue to be leaders in our field.

Online Training & Coaching

The ultimate virtual at home gym and health resource platform – for busy people. Hundreds of videos, done for you recipes, meal plans, home workouts, plus a thriving private community.


Step by step at home workout and meal plans that get phenomenal results – fast. Backed by years of experience – they can be done on your schedule, via any device. Plus it’s yours for life.


Corporate and workplace solutions to promote healthy, happy and productive employees. Our approach to managing stress combines both mental and physical methods for sustainable success.

Real Lives. Real Results. Real Transformations

There’s a great deal of ‘noise’ out there in the health and wellbeing sector. Much of it is all smoke and mirrors. Here’s why we’re confident in saying we’re the real deal….


  • recommended

Alongside our Trip Advior Certificate of Excellence for our 76+ 5* reviews, we’re honoured to be recommended by luxury lifestyle, international and national press. We also continue to discreetly host high profile people.

  • client trust

20% of clients return to our award winning retreats and we have a retention rate of 98% for our online Academy platform. We have built trust due to our honest, expert and results driven approach.

  • results

From incredible fat loss stats, to life changing lifestyle shifts – we are passionate about empowering you to live your optimum life. We see the best in you, even if you’re unable to see it yourself.

  • sustainability

We hate the quick fix fads and money hungry companies keeping you in a viscious cycle. We give you a sustainable lifestyle plan that promotes healthy habits and balance. It gets results without compromising happiness.

  • personal care

We are so incredibly invested in your success. Whether you’re on a retreat, part of our membership package or doing the Ibiza Beach Body programme – we truly want to see you shine. And we know how to get you there.

  • leading experts

We’re mid lifers with a huge amount of life and professional experience. And we believe that counts for something. What’s more we are qualified PT’s, Nutritional Advisors, Stress Management Consultants and NLP Coaches.

Client Praise

A boost for the mind and the body. I will definitely try to make room for Ibiza or Marbella next year. Not only was it great for the body but I came back with a much more focused mind and the confidence of achieving my goal. Claire and James are great motivators and adapt the program to your capabilities, there is a great spirit among the participants and you feel supported all the time.
Simona H, 2018, Retreat
The 4 week programme has made a huge difference to my life and my head. I feel so much more energised, healthy and happier. I have lost 8% body fat in 8 weeks, have dropped two dress sizes and haven't felt so good in a dress since my wedding. My children keep saying I look pretty!
Lysie B, Ibiza Beach Body, 2018
Book it now... I booked this trip with the aim to help with work stress and improve my health. I had high hopes for how it would go and it surpassed all of them. The guys that run this camp are knowledgeable, friendly, and genuinely care about what you want to achieve. If you need a kick start to good physical and metal health just do it, don't delay book it now. I will be back for more.​
Simon W, 2018, Retreat
Since joining the Academy I have been regular HIIT sessions at home (weekly ones are streamed live from Ibiza), accessed video workouts on abs and kettebells and have had loads of questions answered - everything from stretching to hormones. It's worth pointing out I would have done of this before the Academy. Most significantly is that I've cancelled my gym membership - the Academy has rendered it useless. Claire & James are open, passionate and fun and their enthusiasm and commitment is infectious. The community is also life enhancing. It's ace.
Jo A, Academy member, 2018
From the first minute when you meet Claire & James you feel their passion for mind & body work. They are incredibly motivating and caring, it's not a bootcamp drill at all, but you find yourself pushing to your limits because you want it. I loved the holistic approach, with nutrition and goal setting workshops, exhausting HIIT trainings and relaxing Yoga sessions. I think all of us left with more power, motivation and inspiration. Thank you!! All the workout spots were just around the hotel. At the beach, in the pine forest or the garden. I felt so energized after this retreat, will do it again for sure!
Jasmin R, Retreat 2018
The Academy is an invaluable resource. I'm so glad Claire and James launched it. It's for anyone interested in heakth, fitness or wellebing. From novice to expert, there are real time at home workouts, meal plans and group discussion for all levels. The community is welcoming and supportive and Claire and James' knowledge and experyise will ensure you reach your goals. I love having the Academy in my life. You just click from anywhere on any device and away you go.
Clare N, Academy member, 2018
J&c Smart

Our Story

We’ve run one of Europe’s most successful fitness retreat companies since 2012, trained thousands of clients and received some wonderful praise.

However, we wanted to expand our reach to more people and so created our extensive online resource platform – the Academy. We are incredibly aware that many people are living stressful lives and are struggling to live to their fullest potential – physically and mentally.

We desparately wanted to make our expert knowledge and support more accessible – and have done so for less than £1 a day via the Academy platform and online community. The success has been phenomenal and we have a thriving tribe of like minded people, all sharing their journey.

We were both in the corporate rat race of London for over 15 years. So we’ve experienced the stress, emptiness and unhealthy behaviour that comes with it. Doing crazy workouts and eating well was the last thing on our minds.

We can relate. And therefore know exactly what’s needed to make a lifetyle shift a reality. It’s fast, effective at home workouts that truly get results. It’s realistic meal plans that aren’t restrictive. It’s being able to have a drink or two without the guilt.

From retreats to our online membership and programmes, to our corporate solutions, our method is do-able and sustainable. That’s why it’s perfect for any busy person – from execs, to mums.

We believe in our ability to transform lives and have done so time and again.  We would love you to be next.

Claire & James

founders 38ºN

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7 hours ago



The aim of this heartfelt post is to create a movement.

A powerful and much needed stand against the damaging, fake, phoney and downright immoral behaviour of people in the ‘body’ industry in particular....(fitness, health, beauty)

This industry in particular because we are in such an amazing position to POSITIVELY impact body image. To help create happier, healthier human beings.

Not the neurotic, depressed and isolated ones I see all the time on social media who are in a constant state of lack and competition. Young women (and men!) that go under the knife and do horrible things to their body to keep ‘up to date’ with the current messed up definition of beauty.

Some examples of the fake and phoney that I want to call out...

❗️Bikini competitors claiming a healthy lifestyle, but using drugs to enhance their looks and performance such as human growth hormones and steroids. Then sell their programmes with a promise that you can look like them.....🙄#nomorals

❗️So called nutritionists peddling 4 week cleanses and meal plans using products FULL of sugar, because they’re involved in a multi level marketing company and make money every time they sell to you 🙄 #sugaraddictionnightmare

❗️Unqualified fitness models or competitors selling workout programmes that could potentially cause long term damage to your body by not teaching proper form. Would we be happy for an unqualified solicitor to handle our property purchase or an unqualified doctor prescribing us medication?! 🙄 #fitnesscharlatans

❗️Ethical beauty products being sold and touted as miracle face lifters, by someone that’s had Botox and lip fillers 🙄 #noshame

❗️And finally PTs airbrushing and reshaping their bodies with fancy apps. There are no words for this tbh 🙄 #bodydismorphia

Call me silly but I’d like to live in a world where people honour and appreciate our differences. Where we make each other feel accepted and loved for OUR INDIVIDUAL version of healthy. Dress size, boob size, lip size....whatever!

Having had an eating disorder in my twenties I’m saddened that this ‘easy to be fake’ world is having such huge negative physical and mental implications.

SO.....what do I want from writing this post?

NUMBER 1: for anyone that reads this to tag, like and share if they feel passionate about turning this around. If you feel the sadness that I do of a society that promotes conformity. Let’s start promoting positive body image and calling for more responsibility and regulation.

NUMBER 2: for anyone reading this that does any of the above to reconsider their actions. Why do you feel the need to be something or portray something you’re not? Let your authenticity and uniqueness shine through. Be you in your light and dark. The world needs that more than an ideal of perfection ❤️

Love to all of you and know that the best you can do is YOUR best. Shut out the noise. Be present and find the health and happiness that lights you up....


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13 hours ago


Thrilled to be back at the stunning Puente Romano Marbella for a weekend of fitness, nutrition, mindset and empowerment 🙂

To book for Jan (10-13th)
info@thirtyeightfegreesnorth.comMind, body and spirit nurturing is part of #PuenteLife365 ✨ Today marks the first day of our Fitness Retreat by 38 Degrees North 💪🏼 For more information visit

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14 hours ago


❤️ Could the message be any clearer?!

Absolutely love this at Puente Romano, Marbella


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18 hours ago


So it begins.....❤️☀️

#luxuryfitnessretreat #marbella #bodyreset

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1 day ago


⚡️ Take the guess work out of healthy eating
⚡️ Train smart from home
⚡️ Learn to think successfully
⚡️ Be supported by a thriving community

Recommend by Tatler, Vogue, Grazia, Men’s Health and more....


“It’s rendered by gym membership useless” Jo, Academy member

“The meal plans and recipes are so tasty” Teresa, Academy member

“I can’t believe I’m fuller eating less” Helen, Academy member


💬 Our online platform is years of training, coaching and nutrition expertise in one place. It’s your at home wellness resource, available on demand, for every level of fitness.

With four week planners for beginners to training guides for fat loss, you’ll also be part of a private coaching group where you get 24/7 access to experts.

➕ real time workout videos
➕ 100s of recipes inc vegan and vegetarian
➕ meal planners
➕ personalised macro calculator
➕ live workouts and Q&As
➕ mindset coaching to ensure a balanced sustainable approach

Start your FREE 5 DAY TRIAL today:

No card details needed. Takes just two minutes to sign up.

As ex corporate mid lifers, they’ve created the Academy with busy, stressed out people in mind.

They’ve also run one of Europe’s most successful fitness retreat companies for 8 years, applying their signature methodology for fast, effective, sustainable results that changes lives.

Their passion is to share their expertise, knowledge and inspirational approach with as many people as possible. They instinctively know how to get the best from every single person - mind, body and soul.

#realfitness #onlinetraining #sustainablehealth #healthymindset #onlinelifestylecoach

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