Improving Quality Of Life Through Health & Wellness

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For the past 9 years we’ve transformed lives – be it in person at our award winning luxury retreat experiences, via our online coaching programmes and membership plans or corporate wellness schemes.

The mission is to give everyone access to the very best authentic and balanced expert advice, as well as the physical and mental tools they need to transform their life – for good.

Our Awards

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Travel And Hospitality Award Winner Logo Golden 01
Top In Travel Badge Transparent
Global Excellence 2020 Awards Logo
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Most Outstanding Fitness & Wellbeing Retreat 2020 – Global Excellence Awards Acquisition International

Worlds Top 10 Health Retreats 2020 – International Traveller Magazine

Top Influential People In Fitness 2019 – Industry Wired

Innovative Tour Company Of The Year England 2019 – Travel & Hospitality Awards

Trip Advisor Certificate Of Excellence 2015 & 2018


Fitness Retreats

Award winning luxury fitness and wellbeing retreats from 3 to 6 nights in Ibiza and Marbella, plus regular London pop ups. Established in 2012 we continue to be leaders in our field.

Online Training & Coaching

The ultimate virtual at home gym and health resource platform – for busy people. Hundreds of videos, done for you recipes, meal plans, home workouts, plus a thriving private community.


Step by step at home workout and meal plans that get phenomenal results – fast. Backed by years of experience – they can be done on your schedule, via any device. Plus it’s yours for life.


Corporate and workplace solutions to promote healthy, happy and productive employees. Our approach to managing stress combines both mental and physical methods for sustainable success.

Real Lives. Real Results. Real Transformations

There’s a great deal of ‘noise’ out there in the health and wellbeing sector. Much of it is all smoke and mirrors. Here’s why we’re confident in saying we’re the real deal….



“They are completely different from anyone I’ve met before… They helped me change my mindset… They are so knowledgeable, so passionate about health and fitness being a part of your life. So if that’s what you’re looking for honestly working with these guys is exactly where you need to start.”



“I just wanted to say thank you, I realise before I met you I was in denial about my fitness… The way you communicate things is motivational, inspirational, scientific, factual. It gets into the core of you because you bring love… Thank you very, very much I’m looking forward to the future.”

  • recommended

Alongside our Trip Advisor Certificate of Excellence for our 90+ 5* reviews, we’re honoured to be recommended by luxury lifestyle, international and national press. We also continue to discreetly host high profile people.

  • client trust

20% of clients return to our award winning retreats and we have a retention rate of 98% for our online Academy platform. We have built trust due to our honest, expert and results driven approach.

  • results

From incredible fat loss stats, to life changing lifestyle shifts – we are passionate about empowering you to live your optimum life. We see the best in you, even if you’re unable to see it yourself.

  • sustainability

We hate the quick fix fads and money hungry companies keeping you in a viscious cycle. We give you a sustainable lifestyle plan that promotes healthy habits and balance. It gets results without compromising happiness.

  • personal care

We are so incredibly invested in your success. Whether you’re on a retreat, part of our membership package or doing the Ibiza Beach Body programme – we truly want to see you shine. And we know how to get you there.

  • leading experts

We’re mid-lifers with a huge amount of life and professional experience. We believe that counts for something. What’s more we are qualified PT’s, Nutritional Advisors, Stress Management Consultants and NLP Coaches.

Client Praise

A boost for the mind and the body. I will definitely try to make room for Ibiza or Marbella next year. Not only was it great for the body but I came back with a much more focused mind and the confidence of achieving my goal. Claire and James are great motivators and adapt the program to your capabilities, there is a great spirit among the participants and you feel supported all the time.
Simona H, 2018, Retreat
The 4 week programme has made a huge difference to my life and my head. I feel so much more energised, healthy and happier. I have lost 8% body fat in 8 weeks, have dropped two dress sizes and haven't felt so good in a dress since my wedding. My children keep saying I look pretty!
Lysie B, Ibiza Beach Body, 2018
Book it now... I booked this trip with the aim to help with work stress and improve my health. I had high hopes for how it would go and it surpassed all of them. The guys that run this camp are knowledgeable, friendly, and genuinely care about what you want to achieve. If you need a kick start to good physical and metal health just do it, don't delay book it now. I will be back for more.​
Simon W, 2018, Retreat
Since joining the Academy I have been regular HIIT sessions at home (weekly ones are streamed live from Ibiza), accessed video workouts on abs and kettebells and have had loads of questions answered - everything from stretching to hormones. It's worth pointing out I would have done of this before the Academy. Most significantly is that I've cancelled my gym membership - the Academy has rendered it useless. Claire & James are open, passionate and fun and their enthusiasm and commitment is infectious. The community is also life enhancing. It's ace.
Jo A, Academy member, 2018
From the first minute when you meet Claire & James you feel their passion for mind & body work. They are incredibly motivating and caring, it's not a bootcamp drill at all, but you find yourself pushing to your limits because you want it. I loved the holistic approach, with nutrition and goal setting workshops, exhausting HIIT trainings and relaxing Yoga sessions. I think all of us left with more power, motivation and inspiration. Thank you!! All the workout spots were just around the hotel. At the beach, in the pine forest or the garden. I felt so energized after this retreat, will do it again for sure!
Jasmin R, Retreat 2018
The Academy is an invaluable resource. I'm so glad Claire and James launched it. It's for anyone interested in heakth, fitness or wellebing. From novice to expert, there are real time at home workouts, meal plans and group discussion for all levels. The community is welcoming and supportive and Claire and James' knowledge and experyise will ensure you reach your goals. I love having the Academy in my life. You just click from anywhere on any device and away you go.
Clare N, Academy member, 2018
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Our Story

We’ve run one of Europe’s most successful fitness retreat companies since 2012, trained thousands of clients and received some wonderful praise. However, we wanted to expand our reach to more people and so created our extensive online resource platform – the Academy. We are incredibly aware that many people are living stressful lives and are struggling to live to their fullest potential – physically and mentally. We desparately wanted to make our expert knowledge and support more accessible – and have done so for less than £1 a day via the Academy platform and online community. The success has been phenomenal and we have a thriving tribe of like minded people, all sharing their journey. We were both in the corporate rat race of London for over 15 years. So we’ve experienced the stress, emptiness and unhealthy behaviour that comes with it. Doing crazy workouts and eating well was the last thing on our minds. We can relate. And therefore know exactly what’s needed to make a lifetyle shift a reality. It’s fast, effective at home workouts that truly get results. It’s realistic meal plans that aren’t restrictive. It’s being able to have a drink or two without the guilt. From retreats to our online membership and programmes, to our corporate solutions, our method is do-able and sustainable. That’s why it’s perfect for any busy person – from execs, to mums. We believe in our ability to transform lives and have done so time and again.  We would love you to be next.

Claire & James

founders 38ºN

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3 hours ago


Ibiza is cancelled this Easter (booo!)….but we’re still gonna put on a damn good experience!

So - if you’ve got some time and are up for using the weekend to connect, laugh, learn - and of course move that gorgeous body of yours - we’d love you to join us for our virtual retreat.

There is no set fee - contributions are on a donation basis. This means that if you’re in a tricky financial situation right now, like many of us are - you can STILL BE PART OF THE RETREAT.

Nothing would make us more sad to know you’ve not signed up because you’re worried about how it looks or whether you can afford it.

Now is not the time for that kind of thinking 🙂

So you can sign up at the below link and read a few nice things people have said about us below too (lol!)

Love you guys - and we’re going to make this as close to an in person retreat as possible!

C & J x

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4 hours ago


A reminder.

Thank you Jeff Foster (

#restandrevover #expectations #surrender

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13 hours ago


Easter Fitness & Well-being...

We won’t be beaten!

This weekend we should be running our Easter retreat in Ibiza. It marks the beginning of the summer season.

But the world had other plans and we’ve obviously had to cancel it 🙂

We thought about letting it slide.

But with more space and time to contemplate things, James and I, at the eleventh hour, have decided NOT to let it slide.

Instead we’ve decided to do something exciting. Something we hope will bring a little bit of 38 Degrees North Ibiza magic to your lives.

Our first EVER virtual fitness & wellbeing retreat.

It was in fact - one of my long term coaching clients (you know who you are!) - who reminded me yesterday of why we might all need this right now….

Physical and mental health
Community and connection

So….with no expectations other than to bring you a schedule as close to our in person retreat as possible (given limitations and circumstances!) - here’s some more info…

Start Date: Friday 10th April, 8am
Finish Date: Sunday 12th, midday


Live HIIT and conditioning workouts for every level Friday, Saturday and Sunday morning

Yoga and stretching sessions

Guest speakers who are leaders in their field

Workshops with us on diet and nutrition myths and building resilience in stressful times


Guided meditations

Along with bonuses (weekend recipes, audios, worksheets)

James and I have decided to offer this on a donation basis and we feel really strongly about this.

We do not want your financial situation prevent you from joining us. Nothing would upset us more.

So please - don’t think twice.

You can pop in and pop out for whatever fits around your schedule and whatever tickles your fancy.

It’s going to be delivered here via a private Facebook group.

Like our real retreats - the fitness element is for any level and we’ll adapt throughout.

They’ll be time for questions on the workshops with us and guest speakers - plus and opportunity to send them in advance.

So Easter bunnies - what do you need to do next?

Just click the link below to see the full schedule and sign up.

We won’t let this thing beat us and the show (minus the sunshine and beaches!) will go on.

Sending you all so much love,

Claire & James x

#adapt #fitnessretreat #ibiza #lockdown

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2 days ago


Join our Connected Easter retreat & thank you 🙏 ...

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3 days ago


James channeling his inner feminine 😂

Starting the week strong!

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Easter Virtual RetreatBringing The Ibiza Retreat Experience To You In Lockdown

This Easter why not join us for a Virtual Retreat Experience?

With our Easter retreat in Ibiza cancelled, we've decided to bring a little bit of 38 Degrees North magic to your home.

Running Friday morning (8am) to Sunday lunchtime it's free (donations welcome) and we're packing in training sessions, workshops and experts all day Friday & Saturday before finishing with a roast inducing blast of training on Sunday.

Anyone can join, anywhere, online.

Dip in and out at your leisure

&.....Reset your coordinates

Do something different this Easter!

Join Now